The Federation of Sovereign Indigenous Nations (FSIN) wanted to raise awareness around mental health and COVID-19 information. The goal was to help people cope with these challenges during the pandemic, especially amongst Indigenous communities..
FSIN had made some past efforts to raise awareness. However, they wanted to increase their reach and impact by collaborating with Indigpro. Their target audience was Indigenous peoples, health professionals, elders, and youth.
Indigpro started with researching the most effective ways to promote mental health and COVID-19 information. Our team worked closely with FSIN to understand their goals, expectations, and target audience.
We designed a comprehensive video marketing strategy that included informative and engaging videos. We created a series of videos featuring Indigenous leaders, health professionals, and community members sharing their experiences, tips, and recommendations for coping with mental health and COVID-19 issues. The videos were distributed through various channels, including social media platforms, email campaigns, and FSIN's website.
The biggest challenge we faced was creating content that resonated with our target audience while adhering to cultural sensitivities. Our team worked closely with FSIN to ensure that the videos were culturally appropriate, relevant, and sensitive to the needs of Indigenous communities.
The impact of our campaign was measured through various metrics, including engagement rates, views, likes, and shares on social media platforms. Our videos reached thousands of people, resulting in a significant increase in awareness and education around mental health and COVID-19 issues. The feedback from the community was overwhelmingly positive, with many expressing how the videos helped them cope with these challenges.
Indigpro's collaboration with FSIN resulted in a highly successful campaign that significantly raised awareness and education around mental health and COVID-19 issues. We were able to create informative and engaging videos that resonated with our target audience while adhering to cultural sensitivities. The metrics and feedback from the community showed that our campaign was a huge success, and we were able to make a positive impact in Indigenous communities.